Release
the Rangers

The Ranger European media drive featured a lineup of four distinct Ranger vehicles. In this project, I had the role of establishing the visual identity for the local events, creating the design for the press kit, and artworking all the takeaway gifts, including tote bags, mugs, and tools.

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Given that this event showcased four unique Rangers side by side, the branding needed to reflect each vehicle individually while also harmonizing as a unified whole. To ensure that the branding conveyed the distinct personalities of each vehicle, I divided it into four colors, with one color assigned to each vehicle. I then designed distinctive shapes inspired by their key attributes: Raptor (suited for off-road adventures), Stormtrak (ideal for adventures), Wolftrak (suited for safaris), and MS-RT (optimized for on-road use). A unifying texture was added to connect all these elements seamlessly.

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For the press kit, I aimed to create a rugged and adventurous feel that resonated with the spirit of the Rangers. To achieve this, I selected a dossier format that included spec sheets, fold-out maps, paperclipped polaroids, and was assembled using screws.

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I also took charge of designing and artworking all the necessary assets for the regional events, including modular walls, signs, and save-the-dates.

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Skills: Graphic design, layout design, print design, art working.