I am a versatile multi-disciplinary designer and art director with expertise spanning a diverse range of fields, including print, digital, experiential, social media, and film. My skill set extends to efficiently overseeing the entire project life cycle, from initial conceptualisation and visualisation to successful project launch.

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During my 5 years at Foxtrot Papa, I have engaged in a diverse range of projects. These have spanned from large-scale media events across Europe, the creation of luxurious printed books, art direction for films and animations, to the more small-scale tasks of creating presentation templates, producing white paper reports, and developing vehicle specification sheets.

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In my current role at the LEGO Group, I have expanded my knowledge and skills in executing in-store campaigns. I have supported large-scale projects, including the 2024 new product launches and the Christmas 2025 campaign. Currently, I am leading the Valentine's Day 2025 campaign, which involves creating in-store materials such as innovative launch dispensers, standees, point-of-sale displays, window displays, portals, and activation concepts to attract customers into stores.

 

Regardless of a project’s scale, I consistently strive not only to deliver visually captivating work but also to deeply grasp the brand’s essence and its specific requirements. My capability to achieve this has been evident in my collaborations with clients such as Bentley, Ford, Lotus, ABB Robotics, Jaguar, Land Rover, The LEGO group among others.

 

My career has been marked by my aptitude to take lead on projects, provide support to colleagues, work independently and seamlessly collaborate within a team setting.