Celebrating the Lotus Brand Story
To tell the story of Lotus I created a timeline animation that takes the viewer through the history and past achievements of the brand. My role in this project
was to create an initial storyboard, design all the visuals and to work with the animator to bring the story to life.
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The design of the animation drew inspiration from Lotus' close ties to precision engineering, encapsulated by a drawing board environment. The graphics were instrumental in breathing life into the story, establishing visual links with the imagery and voiceover, and effectively conveying the brand's narrative.
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Skills: Creative Direction, graphic design, layout design, storyboarding
The Lotus Cars Design Story
Building on the triumph of the Lotus brand story animation, the Lotus team commissioned us to produce a second animation, this time commemorating over 70 years of car design at Lotus. The objective was to guide the viewer through the brand's history of designers and their lasting influence on contemporary designers.
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Once again, my role in this project entailed crafting all the storyboards for client approval before the animation process began. I also took charge of sourcing stock imagery, designing all the necessary elements, and collaborating closely with the animator to ensure seamless and well-timed movements throughout the timeline.
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Skills: Creative Direction, graphic design, layout design, storyboarding
Storyboard example
