The introduction of the Puma ST to the European media required the design of
the event's visual identity, the creation of launch kits, and the development of presentations for use during the event.

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The visual identity adopted a sporty and bold character, featuring vibrant green and white lines that made it highly noticeable within the event settings. The launch kits were both informative and functional, incorporating notepaper within the printed book for added practicality.​