For the celebration of Range Rover’s 50th anniversary, I was entrusted with the design of the logo and the brand’s overall visual identity, to be applied across all assets, including print, digital, and social media.

 

The primary source of inspiration for my designs was the use of high-quality, detailed materials that constitute every aspect of the vehicle. I aimed to convey the essence of the Range Rover as a “bubble of luxury.” I also sought to pay homage to the brand’s heritage by drawing inspiration from the colours of the original launch vehicle and blending them with the iconic Land Rover brand colours, resulting in a rich and reminiscent colour palette.

 

The final element of the brand was the grid, which served as the foundation for integrating textures, colours, and typography. This choice was influenced by the concept that everything within the Range Rover has a designated place and purpose, underscoring its precise design and attention to detail.

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Skills: Graphic design, layout design, logo design