For the reveal of Ford’s first electric Transit to the European press and a range of fleet owners, I was responsible for creating the event's visual identity. This involved not only designing the event space within a pre-selected warehouse in Stockholm but also crafting press packs, infographics, take-away gifts, and assisting in the selection of construction materials.

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The primary source of inspiration for the designs was the use of materials that the Ford Transit would naturally encounter. This included incorporating raw building materials like wood chip, scaffolding, and glass, while printed elements drew heavily from road markings and construction site shapes that are integral to the Transit's world.

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Floor graphics were a key feature, enabling the media to navigate the event zones seamlessly and fostering an immersive experience.