top of page
Lego_2v2.jpg

Speed Champions Lotus Evija by Lego

Client
Lotus

Agency
Foxtrot Papa

Year 
2022

Media

Design I Ideation I Art Direction I Digital 

 

In the collaboration between Lotus and LEGO, my responsibility was to craft captivating and playful visuals intended for sharing on Lotus's social media platforms. I took on the role of conceptualising the initial ideas, providing guidance to the photographer and retoucher, and designing the final visuals for Lotus's Instagram grid and stories.

My approach involved exploring the concept of perspective, aiming for a direct and compelling comparison between the Lego model and the actual vehicle. I also placed emphasis on the finer details, such as the steering wheel and headlights, using mirrors in some of the shots to highlight these features.

Instagram Story

Louise Taylor_Lotus Lego.jpg
Louise Taylor_Lotus Lego.jpg

Instagram Post

Final Images

Copyright © 2025. All Rights Reserved

bottom of page