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Speed Champions Lotus Evija by Lego
Client
Lotus
Agency
Foxtrot Papa
Year
2022
Media
Design I Ideation I Art Direction I Digital
In the collaboration between Lotus and LEGO, my responsibility was to craft captivating and playful visuals intended for sharing on Lotus's social media platforms. I took on the role of conceptualising the initial ideas, providing guidance to the photographer and retoucher, and designing the final visuals for Lotus's Instagram grid and stories.
My approach involved exploring the concept of perspective, aiming for a direct and compelling comparison between the Lego model and the actual vehicle. I also placed emphasis on the finer details, such as the steering wheel and headlights, using mirrors in some of the shots to highlight these features.
Instagram Story


Instagram Post
Final Images

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