Lotus required both a digital guide and a luxury printed book for the launch of their limited edition Evija Fittipaldi.

​

In this project, I crafted the creative style for these assets, drawing inspiration from the gold and intricate details found throughout the vehicle. The book seamlessly mirrors this design by incorporating subtle foiled lines, which serve to accentuate text and create visually captivating elements that maintain a constant connection with the limited edition car. As the lines guide the reader through the book, they also provide a tactile experience through the leather cover, conveying the material of the car's interior.

​

The digital guide was employed at the Goodwood Festival of Speed to engage potential customers, while the book was exclusively mailed to select clients. I handled the design and artworking for both the digital and printed versions of
the book.

​

Skills: Graphic design, layout design, artworking