“Electric is Now” is a white paper report that explores how today’s automotive brands become tomorrow’s EV category leaders. In this project, my role encompassed the creation of a distinctive visual style for the report, the meticulous analysis of extensive data, and the exploration of various methods
to visually present the results in an engaging and informative manner.

 

The report’s aesthetic drew significant inspiration from Foxtrot Papa’s agency colours, while the typography was strategically designed to emphasis the electric car message, with a strong focus on the concept of ‘charging.’ Notably, throughout the report, there were subtle allusions to charging, including the chapter pages featuring a gradually filling bar at the top, mirroring the progress through the report.

 

In addition to the report, I was responsible for designing and preparing posters,
vox pops, and presentations used at the event to convey the findings of the report.

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Skills: Graphic design, layout design, print design, art working, information design